Automotive SEO Content

stop keyword stuffing
Automotive SEO content provided by the industry CMS providers has bothered me for years.  It because especially bothersome this year when the company I work for changed the CMS for 2 websites.  So I was happy to get an email letting me know about a recent short little article – 5 Ways SEO Writing is Backfiring on Your Website.

— Read this entire blog post (I’ve moved it) at:
http://defoenet.com/2015/07/automotive-seo-content/

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New Search Engine

Many many years ago I had created a regional search engine and sold it for a very small amount of money.  Recently, while scraping the content from a website (because we were moving CMS providers), the idea surfaced again.  The scraping gave me great insight into why to use schema.org markup (http://defoenet.com/2013/08/why-use-schema-for-products/).

Fast forward to January 2015.  My son was working on a website and had some questions about the coding.  While helping him as well as providing him with a book to learn more, I decided once more to see about building a little search engine.  After a little research a decent domain was located that had some SEO juice and just got put back out for sale – webzlinks.com

20150316-webzlinks-search-engine

Going back to the old-school search engine way of doing things, WebzLinks only picks up the root domain (on interior pages), site title, site description, and some of the body.  I figured the body would serve for information if the site description didn’t exist.

After crawling my first 1,000 domains I looked at the database.  It was amazing the number of websites that have no description.  Just over 40% of the website home pages had no meta description tag.  This is especially surprising given the fact that this is SEO 101.

The other issue was so surprising.  When scraping the beginning of the body of a page I was getting menu text and on many pages getting some javascript.  This issue wasn’t so surprising because html5 is still fairly new and a lot of these website were old or not updated in quite a while.

360 Main St

I stumbled upon (not using stumbleupon) an interesting blog today. Not sure exactly how I got to it but 360mainstreet.com is a well written and very interesting blog.  There are not many articles yet but the resumes of the contributors look impressive.  This blog will be on my RSS feed and I look forward to good things from them!

360MainSt.com

360MainSt.com

Exercising with the WII

My wife has wanted the WII Fit ever since we got the WII.  I was watching Fox News one day and they were talking about the EA Sports Active and I was interested.  So my wife had her birthday and I got the EA Sports Active instead of the WII Fit.

WII EA Active

I don’t have the Wii Balance Board but read that you don’t need to to play the EA Active.  Having said all this last night I tried the game/workout for the first time.  I have to admin that it was enjoyable and it was a good workout.  Being my first time I setup my person and selected the easy muscle toning workout.  The workout took about 27 minutes even with the explinations.  I worked up a mild sweat and could feel a mild muscle burn.  The workout was not overly difficult or strenuous.

Being completely out of shape I could feel a little soreness this morning when I woke up.  I highly recommend the EA Sports Active and soon I will be taking the 30 day challenge.  There are a lot of features in this game that my wife and I haven’t even started to explore.  I think this will help us get in shape and has a lot of options to keep you interested and motivated.

Springtime in Mid-Michigan

Springtime is here is Saginaw, MI.  I have decided that I’m going to work on my nature photography this summer.  I don’t really seem to have an eye for nature so I want to improve.  After a hard winter it is nice to see the spring bulbs starting to flower!

2009 Spring Tulip

2009 Spring Tulip

Wake Up People!

Energy drinks and energy supplements are hot right now.  How hot are they?

* More than 300 new energy drinks hit the market in 2007!
* Convenience Store News predicted a 19.9% increase in energy drink sales for 2008 (august 2008 study).
* If energy drinks aren’t yet on your menu or even your radar, consider this eye-popping news: The market for energy-boosting beverages has ballooned by more than 400% over the past five years. Sales have grown from $1.2 billion in 2002 to an estimated $6.6 billion in 2007, according to market-research firm Packaged Facts, which projects that the market will reach $9.3 billion by 2011. (from Restaurants and Institutions Magazine)
* It’s hard to find statistics for energy supplements because they are listed tracked under “sports” supplements even though more and more people are taking them for daily energy.  The energy “sports” supplement market (energy bars, powder and pills) is currently a $8 billion industry and is expected to continue to grow.

I have never been a fan of supplements.  I understand that we are not getting enough nutrition from our food and I’ve tried vitamins in the past but just can’t seem to stay on track with taking even a few supplements each day . . . until now!  I was challenged by a person I met to try a supplement that has rhodiola in it.  I’ve always been the type of person that needs to know what something is before I use/try/take it.  So I looked up rhodiola on Dr. Weil’s website.  Everything sounded good so I gave it a try.

rhodioa

rhodioa

My wife and I were going out of town on a buying (for her store) trip.  These buying shows/conventions can be very tiring.  I figured this would be a great time to test the rhodiola supplement.  I took the supplement for 5 days straight.  I felt good but didn’t think much of it.  After taking the supplement for 5 days I didn’t take any for 2 days.  I realized that I wasn’t as productive and I was back to my usual sluggishness by 5pm in the afternoon.  Once I made this realization I began to take the rhodiola again and the sluggishness went away.

This is great for me but were there other factors at play?  So a co-worker said that her boyfriend has very low energy and wanted to know how she could give him a kick-in-the-butt!  I suggested the rhodiola and gave her a 5 supplement sample.  I suggested that he take them for 5 days and then when they are gone let me know the results 2 days after not taking them.  I didn’t think much of it.  After the experiment she asked me, “how much is the rhodiola I need to get him some.”  She went on to say that even her boyfriends co-workers had commented on how much more energy he had and wondered what he had been doing.

So this more than confirmed the results that I had with rhodiola.  And the cool thing is there are no jitters and no energy crash.  In fact rhodiola is an adaptogenic herb.  What is an adaptogenic herb?  Adaptogenic herbs are plants with properties that exert a normalizing influence on the body, neither over-stimulating nor inhibiting normal body function, but rather exerting a generalized tonifying effect.  Or more specifically, adaptogens recharge the adrenal glands, which are the body’s nominal mechanism for responding to stress and emotional changes.

In another double-blind trial, students consuming 100 mg of rhodiola extract a day for 20 days experienced significant improvements in physical work capacity, coordination, and general well-being, along with less mental fatigue and situational anxiety.  (taken from http://www.healthylivingnyc.com/article/294)

Doubt at Pit and Balcony

Sometimes work doesn’t seem like work.  Last night was one of the times.  I have the honor of being the photographer for the Pit and Balcony 2009 spring season.  Last night my job was to take stills at the performance of “Doubt”.  The set is amazing and the performance was engaging.

Doubt at Pit and Balcony

Click here to read the Mlive review

I enjoyed the performance and would like to watch the movie to see the differences.  This play only has a few performances left and I highly recommend it.

Merry Christmas

Merry Christmas – there I said it! It seems there is a trend this year for people to say happy holidays. I believe in happy holidays but why not Merry Christmas. Should people be offended if they hear me say Happy Hanukkah to my Jewish friends? NO. So why should someone be offended if they hear Merry Christmas?

I have to say that the wife and I were out shopping last night and in both Sam’s Club and Meijer we were told Merry Christmas by workers as we left. I liked hearing it and it made my Christmas spirit a little more jolly.

I was watching the “American Dad” Christmas episode the other night were the store clerk refuses to say Merry Christmas and Stan gets thrown out of the store for sticking his gun in the cashiers mouth and trys to get him to say, “Merry Christmas.”

So whatever you celebrate . . . do it . . . say it . . . enjoy it!

Dealership Reporting

I work for a group of auto dealerships. We recently switched our DMS (data management system) to Arkona. We had been using another system for years and got used to that system. Like any system change there is a bit of a learning curve. We are now just over 3 months into using the Arkona DMS and it is a great system and saving the dealership a lot of money.

There does seem to be a serious lack in reporting functions. If you are a data wiz and want to get all your raw data from the system it is very nice and easy. But what do you do with all the data? What if you don’t know how to create a report? Then you’re out of luck until they create some.

A while back a friend of mine came to me with a report that he has used for years to motivate the sales staff and create F&I profits. He has setup a company called Business ScoreBoards. This is a great program and has worked well in the dealerships that are using it.

While I have been trying to get reports out of Arkona it appeared to me that Business ScoreBoards is a great option for dealerships looking for an inexpensive way to get info. I’m working with Business ScoreBoards to create the scoreboard for Arkona customers.